Consumer Awareness of Libyan Families about the Importance of Quality Food Commodities Case Study of Al-Bayda Region

Hashim, Shareef Ghayth

doi:10.21608/alexja.2024.329017.1098

Consumer Awareness of Libyan Families about the Importance of Quality Food Commodities Case Study of Al-Bayda Region "الوعي الاستهلاكي للأسر الليبية بأهمية جودة السلع الغذائية دراسة حالة منطقة البيضا"

Document Type : Original Article

Author

Shareef Ghayth Hashim

Dept. Agric. Economics, Fac. Agric. Omar El-Mokhtar University

10.21608/alexja.2024.329017.1098

Abstract

The research mainly aimed to study the relationship of consumer awareness to some economic and social characteristics of the families of the respondents and to identify some aspects of commercial fraud in some marketed goods from the point of view of the families of the respondents and their proposals to confront it, as well as to identify the role that the government should play in protecting Families of the respondents from the consumption of spoiled or adulterated goods that It is exposed to the markets from the point of view of these families. The analytical statistical methods used included the Chi-square test (X²), Compatibility coefficient, percentages, and correlation coefficient. The most important research results found that 27% of the high-income families of the respondents distinguish between quality goods, and 30% of university heads of families do not buy spoiled or adulterated goods, and that 56% of the families of the respondents who obtain their information from multiple and diverse sources consider to the date of production and expirationmoreover, 32% of the small families of the respondents distinguish between quality goods, and it was also shown from measuring the Compatibility coefficient that there is a significant direct correlation between the total monthly income of the families of the respondents, the educational status of the family heads of the respondents, the number of sources of information and the number of family members of the respondents, and the degree quality preference for food, semi-durable and durable consumer goods. The results also showed the importance of the role that the government must play in protecting the families of the respondents from consuming spoiled or adulterated goods offered in the markets, through the actual application of the commercial fraud law, and tightening penalties for sellingspoiled or adulterated goods, in addition to communicating the needs of consumers of goods that are not available in the markets.

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