Poultry Marketing Efficiency in Egypt

Ahmed, Reham Galal

doi:10.21608/alexja.2024.306630.1083

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	Poultry Marketing Efficiency in Egypt "كفاءة تسويق الدواجن في مصر"
Article 6, Volume 69, Issue 3, September 2024, Page 345-357 PDF (3.08 MB)
Document Type: Original Article
DOI: 10.21608/alexja.2024.306630.1083
View on SCiNiTO
Author
Reham Galal Ahmed
Department of Economics and Agribusiness, Faculty of Agriculture, Alexandria University, Egypt
Receive Date: 23 July 2024, Revise Date: 04 August 2024, Accept Date: 05 August 2024
Abstract
The research aimed to study the marketing efficiency of poultry in Egypt from 2008 to 2023 by studying the evolution of farm prices, wholesale and consumer prices, the development of marketing margins, distribution of consumer pounds, marketing efficiency and estimating the seasonal index to consumer prices of chicken Baladi and white chicken. Results of the research during the period 2008-2023: - The annual growth rate of the farm price of Baladi chicken was about 10.7% while the wholesale price was about 10.5% and the consumer price was about 10.6% during the study period, the annual growth rate of the farm white chicken price about 9.1%, while the wholesale price was about 9.1%. As for consumer price, it was about 9% during the study period. The average marketing margin for Baladi chicken was about 5.2 pounds/kg with a coefficient of variation about 71.2% and the proportional average of marketing margins was about 14 .8%. For white chicken, it was about 6.2 pounds/kg with a coefficient of variation about 41.8%, while the proportional average of marketing margins was about 2.2.3% during the study period. The marketing efficiency of Baladi chicken decreased from 85.8% in 2008 to 81.3% in 2022 and then rose in 2023 to 83.3%. For white chicken, it decreased from about 86.7% in 2008 to about 69.2% in 2022 and rose again to about 87.3% in 2023 This is a result of the decrease in intermediaries' share. When estimating the seasonal guide of consumer prices between months for Baladi chicken, we note that the lowest value was about 79% in January and the maximum value was 108% in November and December. For white chicken, the lowest value was about 80.1% in January and the maximum value was about 107.5% in April. The study recommends supporting producers who have suffered losses so that they can continue that strategic industry and encourage farmers to grow grain crops to reduce imports, Setting rules for price control in the market.
Keywords
Poultry Marketing Efficiency; Poultry Marketing Margin; Seasonal poultry price guide
Main Subjects
Agricultural Economic and Social Sciences


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Poultry Marketing Efficiency in Egypt "كفاءة تسويق الدواجن في مصر"